The Ark

Music from Sweden always defines generations. You ask for proof? ABBA and Max Martin. Well add the Ark to that list because they’re about to take over.

The Ark is one of those bands that hype has slowly been building and building and building around. I have to admit I was kind of waiting on the edge of my seat to receive their disc in the mail. Hype, a lot of times, is just that – hype. But this time around it’s totally deserving.

The Ark has released three records in Sweden, and they’re finally set to release their third album, State Of The Ark, here in the US on April 11th. State Of The Ark is eccentric and eclectic … like the love child of Ziggie Stardust and Elton John with a little bit of Freddie Mercury’s edge. They tap into the same energy and era as the Scissor Sisters, but, to be frank, do it better. I mean, the Scissor Sisters seem to rely on irony, while the Ark seem sincere in their execution. Or at least feel sincere — in a fun way.

Listen: The Ark – “This Piece of Poetry Is Meant to Do Harm” (mp3)

Watch: The Ark – “Clamour For Glamour” (youtube)

Careful, their hooks will own you. In stores April 11th or now on import.

Purchase: Amazon

They also have 2 shows plus SXSW coming up… go and make me jealous.

March 15-18 – Austin, SXSW (various shows)
March 21 – Los Angeles, Spaceland
March 23 – New York City, Bowery Ballroom