Soft

Much blogged about Soft have released their new ep. Soft sounds like the best pop music has ever had to offer.

Popmatters:

On paper, Reineck’s goals may seem a tad lofty, if not downright unreasonable, but one listen to Soft’s songs suggests that the front man’s confidence is not misplaced. Taking the psychedelic pop of Manchester’s finest, the Stone Roses, as a starting point, and incorporating the lush atmospherics favored by the shoegazers who supplanted them in the early ’90s, Soft has condensed a five-year era of British music into one seamless, signature sound — most evocatively captured on their shimmering debut single “Droppin’.”

Listen: Soft – “Higher” (mp3)

Stream: Soft ep

Purchase: Insound